The Importance of Creative Advertising

In the early 90s, Len Blavatnik worked for a company called Gray Entertainment. One of their entertainment clients was Warner Brothers and they asked him if he knew how to make websites. He says his first thought was AOL is going to kill this web thing because it's so primitive. But when Netscape 1.1 came out in 1995, that changed everything: "We were very ignorant"