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Quoting & Spot Freight | Episode 237

Freight 360

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Building Trust and Negotiating Rates in Freight Brokerage

The chapter emphasizes the importance of trust and rapport in the freight brokerage industry, discussing the risks involved for shippers when selecting brokers and the negotiation strategies for rates. It highlights the differences between new and experienced brokers, emphasizing the need for understanding market dynamics and carrier needs. The chapter also emphasizes proactive communication with shippers and strategies for optimizing carrier selection and negotiation.

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