5min chapter

Scandinavian Product Podcast cover image

#18 Debunking roadmaps | Itamar Gilad (Gmail, Youtube, Microsoft) and Bruce McCarthy (Product Culture)

Scandinavian Product Podcast

CHAPTER

The Phases of Product Development: Engaging Users and Building Confidence

This chapter highlights the significance of user engagement for product teams and introduces strategies for efficient user recruitment for interviews. It outlines a structured product development approach while emphasizing evidence-based decision-making and effective communication to build organizational trust.

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