How Does Radio Advertising Work?

The way radio advertising works is because of the long tail. Most people who fail at this skip the testing thing and they're like, I ran Austin and it didn't work. You have to spend roughly a million dollars in a market before you can go to nationwide. And then there's a process for three weeks on two weeks off all these different things that happened through the process. If nothing else in this presentation was useful, you can at least take away that.