The Imprints of Harper Christian, Harper College, and Harper Publishing, Isn't It?

publishers typically don't invest in marketing and positioning the imprint as a brand with readers. Often it's just telling somebody, oh, you're doing this imprint instead of this other imprint. You always need to have a place where a lisaturkhurst can get published,. Or a john piper, whose first book nobody cared about. or max lucato, his first book failed miserably. Before he went to another publisher in his book, no wonder they call him saviour, put him on the bassella list, and 30 years later were still buying his books.