Unexpected Viral Success of a Book Promo on TikTok

The chapter discusses the surprising and emotional journey of a TikTok video promoting a father's book going viral, leading to a significant increase in views, comments, and followers. It explores the impact of the video on book sales, highlighting the unexpected surge in ranking on Amazon and media attention. The chapter reflects on the author's gratitude for the unexpected success and the decision to work with a traditional publisher for the sequel.