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#166 Oblivious design

UX Podcast

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The Cost of Sharing Personal Data

If you're running a browser with JavaScript enabled, it's easy to fingerprint you all across the web. This is just... If people aren't even aware of that little thing, then how can they ever become aware of all these other things that are happening with their personal data online? Right. I know that the companies that are tracking data, they now are up in the high 90s for accuracy of cross device tracking. Oh yeah. And you don't need cookies for that now really to get up to that kind of level because there's just so much data out there. Yeah. Sometimes that can be worse.

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