The Social Experiment

A week later, you invited the women to a pop up shop. This was actually not just a shop but a social experiment. We gave them a basket when they walked into this shop,. They could walk around, look at all the shelves and pick off the canister that reflected how many hours they wanted to work. Everybody was trying to shop for their perfect life. But they realized the challenges of it. It brought up interesting points. And we're pretty deep ones where these women were having intense conversations about, what would an ideal life look like for me? What would it look like for you?"...