29. What does media look like in 2023?
Future Proof
The Growth Rates of Digital Advertising Are Declining
The growth rates of digital advertising are declining in some cases that continue to grow, but at a much lower rate. And so we haven't seen wholesale cutting or speaking of cutting from the advertiser side either. So how do you square these two things up like marketers are keen on digital and they are keen to continue spending? Is it the enthusiasm has worn off? Or is it just that the growth rates were unsustainable? What's your diagnosis there?
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