What Does Your Audience Care About?

At the core level, you know, what do they care about? And we should all know that, cause we're marketers. We should know what our audience cares about, and what is the problem that the product solves, right? Theni the key, like you said, as how aware are they of their problem and howaware are they of the solution, right? Depending on if they're not aware of the problem, that's a wholl different ball waks, right? You know? And if they are aware of theproblem, hopefully that makes it a little easier. But i would imagine most of the cases you're working with either not aware ofThe problem or not aware