News with a Capital B: CEO Lauren Williams on why we need news for and by Black people
Decoder with Nilay Patel
Navigating the New Media Landscape
This chapter explores the initial hurdles faced by a digital news platform, emphasizing the balance between personnel needs and audience engagement strategies. It highlights the shifting relationship between media outlets and social media, particularly in the context of Black media and the importance of intentional content distribution. The discussion also reflects on the historical evolution of Black media, its current challenges, and the necessity for adaptation in reaching younger, platform-savvy audiences.
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