Cigarette Advertising and Industry Tactics

This chapter explores the impact of cigarette advertising on various industries and how the tobacco companies employed targeted ads to attract young smokers. It discusses the use of cartoons and animated characters in cigarette ads, as well as the deceptive tactics used by RJ Reynolds and American Tobacco to promote their brands. The chapter also delves into the tactics employed by the Tobacco Industry Research Committee (TIRC) to downplay the link between smoking and cancer, including their manipulation of the media.