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I sit down with John Maher, founder of The Victorian Group, a lead generation agency specializing in private wealth advisors and lenders. John’s story is a rollercoaster - by 18, he was featured in Forbes, and by 21, he hit rock bottom. Now, in his mid-20s, he’s rebuilt and is running a $600,000-a-year agency with 50-60% net margins.
In this episode, John opens up about the tough lessons learned along the way, the challenges of marketing in highly regulated industries, and how he navigated both personal and professional setbacks.
Questions this Episode Answers:
- How did John go from being featured in Forbes to rebuilding a $600K agency?
- What are the biggest challenges of marketing for private wealth advisors?
- How did John achieve 50-60% margins in a highly regulated industry?
- What are the key lessons in turning failure into opportunity?
- How can you build a resilient business despite major setbacks?
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This week we covered:
00:00 Highlights
00:32 The Downside of the Upside
00:59 Introducing John Mayer and the Victorian Group
01:53 A Journey of Mentorship and Investment
05:00 Overcoming Personal Struggles
07:13 Rebuilding and Seeking Investment
09:53 The Pitch and Early Challenges
16:58 The Daily Grind: Overcoming Challenges
17:14 Strategizing for Success: Distribution and Resources
17:37 Life Changes and Future Prospects
17:56 Equity and Business Model Evolution
18:12 The Reality of Entrepreneurship
19:21 Understanding Ideal Client Profiles (ICP)
20:28 Lead Generation Strategies
23:06 Cost of Customer Acquisition
24:27 Lending Side of the Business
30:00 High Net Worth Financial Services
34:39 Rapid Fire Questions
36:27 Final Thoughts and Contact Information
