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The Legacy of Steve Jobs, at Code 2022

Pivot

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The Impact of Ideas: Apple's Evolution

This chapter explores the significant influence of the Nano product on both users and the Apple brand, alongside personal anecdotes about emotional connections to technology. It discusses Steve Jobs' strategic decision-making during his return to Apple, highlighting the importance of focus and knowing when to say no to ideas that don't align with a vision. The conversation also delves into the challenges of design in the face of external influences and the evolving nature of product interfaces.

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