The Importance of Usability Testing

I had an executive that so there was a push in the government at one point to test your thing with the executive, which I thought was kind of weird. But actually testing it with them seemed kind of weird because they're not the core audience for the things that we're necessarily building. We were quite taken aback. And we told him this had been iterative and we'd gone through three rounds of testing and we'd tweak the language in between. It's really interesting as well. Absolutely.