13min chapter

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How Elon Musk Destroyed Twitter

Fresh Air

CHAPTER

Musk's Turbulent Twitter Takeover

This chapter explores the chaotic environment at Twitter following Elon Musk's acquisition, focusing on massive layoffs and financial strain. It highlights the pressure on employees to pledge loyalty amid unclear company objectives, leading to confusion and significant resignations. Additionally, it addresses the implications of Musk's leadership on advertiser relationships and the operational challenges stemming from aggressive cost-cutting measures.

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