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Luke Voiles of Pipe

Fintech One•On•One

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Expanding the TAM, Becoming a Market Maker, and Changing Customer Acquisition

This chapter explores the growth and transformation of Pipe, a company revolutionizing the concept of future revenue exchange for recurring businesses. It delves into the expansion of the total addressable market, transitioning from an exchange to a market maker, and shifting the customer acquisition strategy towards B2B partnerships, all while maintaining the core objective of granting small businesses access to capital.

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