What Makes Junk Food Addictive?
The Dr. Hyman Show
The Addictive Allure of Junk Food
This chapter examines the science behind junk food addiction, focusing on how specific combinations of sugar, fat, and salt are engineered to enhance flavor and engage the brain's pleasure centers. It discusses marketing strategies used by the food industry, particularly their effective targeting of children, and underscores the public health concerns arising from these ultra-processed foods. Through firsthand experiences and research findings, the chapter reveals the addictive nature of junk food and its parallels to substance addiction.
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