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EP 28 John Coogan: Cofounding Soylent, Becoming a Tech YouTuber, And Joining Founders Fund

The Dock with Omar Waseem

CHAPTER

How Lucy and David Built a Protein Shake to Help Quit Smoking

With soil, we eventually faced a ton of competition just from people who had no experience but wanted to start a competitor. The way nicotine products are regulated, it's a lot more like a drug than a food. So with the regulatory burden around nicotine products, seems like that would have been a little bit of an advantage long term. And then, yeah, it was just a product that seemed like would help David quit smoking.

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