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Pay equity, dead c-word strategy & c-bomb fallout, AI in BBC news

Mediawatch

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AI Innovations in Media

This chapter explores the transformative role of AI in advertising, journalism, and broadcasting, showcasing initiatives like Skinny Mobile's use of digital clones for cost-effective ads. It highlights the ethical dilemmas and challenges media companies face in maintaining trust as they integrate AI technologies, particularly in news content. The discussion also emphasizes advances in ensuring participant anonymity and the positive application of AI in fields like sports commentary and wildlife documentaries.

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