5min chapter

Design Better cover image

Eileen Fisher: How design principles and systems guide a clothing company

Design Better

CHAPTER

Design Principles - What I Learned From Raffox

i follow my own instincts. i often find myself talking about form, function, formunos or design principles, but i also talk about feeling. And that's the kind of softer side of clothing,. so there's always a kind of tional reaction like, oh, how does that fabric make me feel? O, like, how do i respond when i see that thing, or touch that thing, ergonomics and all that was an important part of intero design. E, ultimately, we're all designing for an emotional experience at some point. I don't know how that works with tech design, but i'm sure it's there too - because sia, imagine to

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