What Is Specificity When It Comes to Content Marketing and Writing?

Sylvia: What does specificity mean to you when we're talking about content marketing and writing? Lily: It's targeting an audience of one from the strategy itself to the writing to the distribution. Sylvia: Spressificity is when you have as many personas as you have, separating this people. And that's what specificity is, connecting with your audience on a level that they see you, they hear you,. They feel like you hear them and only them.