322: Building B2B Brand and Demand in Tandem
Renegade Marketers Unite
00:00
Maximizing Engagement with Hybrid Events
This chapter explores the strategic benefits of hybrid events, combining in-person and virtual formats to enhance customer engagement. It highlights the significance of follow-up communication and leveraging feedback, showcasing a case study that illustrates the positive impact on renewals and upsells. The discussion also emphasizes the role of marketing in the customer journey, offering actionable insights for CMOs on effective collaboration and brand building.
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