In this episode we caught up with Jon Picoult, acclaimed customer experience expert and founder of Watermark Consulting, who shares his principals for creating a successful, beloved business- no matter what you sell and who you sell to.

During our chat, Jon explains the cognitive science behind creating emotional connections with your customers, pinpointing  breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions – ultimately turning more prospects into customers, and more customers into obsessed brand ambassadors.

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