S2 E48 - You Launched Your New Demand Strategy, Now What?
Stacking Growth | The B2B Marketing Podcast
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What Evan Walked You Through With Your Demand Strategy
Step one is just really making sure that you have those benchmarks because we're going to work on improving those benchmarks. One of the first metrics that we really like to look at is think about this. You're putting a demand motion in play. So it's going to take a while to educate the market. And so some of the signals and key things that we like to look for, as I mentioned earlier, is the high intent or primary website conversion point.
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