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EP 28 John Coogan: Cofounding Soylent, Becoming a Tech YouTuber, And Joining Founders Fund

The Dock with Omar Waseem

CHAPTER

The Importance of Venture in Branding

The whole category has been terrible for venture. We were just kind of in that world because we were in YC exactly. Why do you think the other like as a category it didn't do well? I mean, a lot of it has to do with just barriers to entry. How brands get built is not something you can buy. It's just something that needs to be willed by some crazy person.

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