10min chapter

B2B Marketing with Dave Gerhardt cover image

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

B2B Marketing with Dave Gerhardt

CHAPTER

Navigating Lead Generation Challenges

This chapter explores the evolution of lead generation strategies, focusing on the shift from referrals to paid advertising. It details the challenges of scaling lead acquisition and highlights the significance of optimizing ad targeting, particularly with Google Ads, to enhance lead quality. The discussion underscores the balance between lead volume and quality, stressing the importance of understanding customer profiles and leveraging both paid and organic growth strategies.

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