The Self-Loathing Phenomenon

I see this kind of being a couple of different things. You have the person who doesn't actually think a lot of themselves. And someone who their relationship with happiness is one of constantly trying to attain something that they think will make them happy once they get it. A simple example of this in commercial terms is, you know, why does American Express have a platinum card? It's so that people who have a regular MX can have something to aspire to. I wouldn't want to belong to any club that would have someone like me as a member.