The internet has allowed people to go off and seek out what they already believe. The news is so partisan, you can't ever hear anyone agree on anything. Every single thing we do is part of our story. As a brand this goes back to the indian job's box: Everything is part of your story. You have to be so cognant of that it's a little bit scary.
If you’re good at marketing, you know how to make people understand what you offer. But if you’re good at branding, you know how to make people feel a certain way about it.
When you master this, you can create exponential value for your business. (For example, branding is what allowed Starbucks to sell a 50-cent cup of coffee for $4.)
This week on the Building a Story Brand podcast, Donald Miller talks with advertising legend Don Schneider about the art of branding. He’s the creative force behind ads for marquee brands like Pepsi, GE, and HBO. But as you’ll see in this episode, what he’s discovered about branding and human behavior applies no matter your budget.
Listen now and discover the secrets of branding that can have an exponential impact on your bottom line.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/27