The Importance of Reliable Execution

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TikTok is a great example that you see a handful of these. It makes you as a creator more reliable in your execution. I'm a huge nerd so there's this one TikTok where the guy has a series called Dungeon Master Problems. There are two guys now that go out and stand there with some sort of challenge in people it's like dump a bucket of water on his head and you get a hundred bucks.

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.

He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.

Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.

0:00 Intro/Background

2:39 The Three Axioms of Content Marketing

20:29 How to Think About Content Marketing

25:00 Mid Funnel Advertising

30:30 Lead Generation

34:30 A Premise in Action

37:18 A Hill to Die On

Follow Tommy:

YouTube: https://www.youtube.com/@thecontentstudioofficial

Website: https://www.thecontentstudio.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68