6min chapter

Monetary Matters with Jack Farley cover image

Enter the Kuppyverse | Harris Kupperman on Brand Building by Blogging at Praetorian Capital | Other People's Money with Max Wiethe

Monetary Matters with Jack Farley

CHAPTER

Authenticity in Branding and Capital Raising

This chapter explores the critical role of authenticity in personal branding and its influence on raising capital for businesses. It discusses the potential market for financial products catering to right-of-center beliefs and stresses the importance of genuine connections with investors to build lasting trust.

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