Enhancing Customer Insights for Email Marketing

What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.

In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.

From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.

🧠 You’ll learn:

• Why customer research still beats AI-generated content
• How to segment your audience with RFM scoring
• The role of jobs-to-be-done interviews in crafting better campaigns
• How to use NPS and support signals to improve retention
• Why your first-time customers are your biggest opportunity

Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.

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