Boot Strapping a Non Profit Organization

The question is, are you asking them to make one decision or two decisions? One decision is that you're the kind of person that spends money on soft ware. That's very different than saying, now i need you to change the way you think about spending money. Once you've changed the way you make that decision, make a new decision about which item you're going to spend the money on. And that's much more difficult. So if you look at nike selling sneakers that cost 200 dollars a pair, they never could have pulled that off at a mass market level 30 years ago,. But over time, their culture has changed and so now nike says, hey, if you