208: Louis Nicholls — Growing Your Newsletter
The Bootstrapped Founder
The Origins of Cold Email
If you think that a successful business will be one in 100, then you have no problem emailing 100 people and only expecting one to convert. That's very different for people who want to build like sustainable revenue focus businesses where every potential interaction is important. They just destroy so much more than they do good for you if you write cold emails as a founder. It probably also explains why all cold emails look the exact same. People all using the same weird handbooks from the late 90s are changing. So cold email has diverged over the last, I want to say probably since about 2016 - it's going in two directions.
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