Lego Brand Framework Is Like Perfect

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Twitter is like one of the best testing ground for ideas that could be working and paid because it resonates with your audience. Like looking at that end of funnel and saying how can you weave that into both the paid and the organic is like the trifecta for me. If you're a brand nerd, if you're a marketing nerd, I think you just have to Google Lego brand framework. It's so good.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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LinkedIn: linkedin.com/in/ktmcbratney

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Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes