Activision's strategy in the UK is to try to persuade politicians to set this in a broader context, says Andrew Edgecliff Johnson. He suggests Activision CEO Bobby Kotick suggested their ideologues who aren't using independent thought. "I strongly suspect that somebody advised Bobby Kotick when he sat down with us on Tuesday that the CMA would be coming out with this negative initial verdict quite soon," addsEdgecliffJohnson.