RV 63 - Building Podcast Consistency: The Unseen Journey | Ryan Tabb – The B2B Podcast Podcast
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How to Measure Success of a Podcast
Refine Labs is taking on a new strategy that I'm going to be announcing in a lot more detail in most likely June. At the moment, yes, we are leaning into a framework that we've created called Revenue R&D which effectively guides the development process of new revenue programs based on objective data. We still run ABM campaigns. We still do demand gen. And so we're not departing from what we do. It's just doing the exact same thing for marketing. Things take time. You need a process and need to prioritize.
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