Is the Product Driving the Growth?

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It wasn't any one point. I built over time, you'd have these growth curves lar on top of each other. The nature of the product is that somebody build something in air table, whether it's a product road map tracker or marketin calendar,. And they share that people and their team ind their department to do critical work. Once people start doing work in it, it generates useful data. Other people want to consume that. People invite em to the base that shows that. But we describe internally as golden data sets, things that are really important, critical data sets for the company.Once you have that, you get a lot of viraled option on top of that and other

Todd Jackson’s filling in as host again this week. (As a reminder, he’s hosting a few product-focused episodes this season — all about finding product-market fit.)

Today, Todd chats with Andrew Ofstad, co-founder of Airtable. In our conversation, we go deep into Airtable’s early days, and how they navigated the journey of finding traction and scaling.

Here’s a preview of what Todd and Andrew cover:

How the founders came together, their vision for the product, and what the initial prototypes looked like.

Airtable’s alpha, beta, and launch timelines, as well as their early traction.

The challenges of creating a horizontal product that can do many things, including identifying initial use cases and figuring out how to describe what they were building.

How to approach pricing and competition, as well as their early go-to-market strategy.

What the next 3 years will look like for Airtable, and how they’ve navigated scaling while staying true to their vision.

Whether you’re a founder validating your own idea, or a product leader looking for growth advice, there are tons of tactics here that go much deeper than the typical founding stories you hear.

You can follow Andrew on Twitter at @aofstad. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @tjack.