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4min chapter
The Hero Who Rode His Segway Off a Cliff
Cautionary Tales with Tim Harford
How Jimmy Hesselvern Created Jobs
Jimmy Hestleden built his Hesco Bastian factory next to the public housing estate where he'd grown up. When war broke out in Kosovo, the United Nations ordered a load of Hesco Bastians to protect their forces. Jimmy gave millions to military charities, with no publicity or fuss. He set up a foundation to work on projects in his local community and gave tens of millions to that. In 2009, Dean Cayman decided to cut his losses and put the Segway Company up for sale. A few months later, one Sunday morning in September, Jimmy took his off-road Segway out for a scoot by the river. The path wasn't really wide enough for both
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