#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry
Business of Story
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What Does Ultrasonic Do?
What ultrasound does is it gives maintenance and reliability technicians in manufacturing superhuman hearing. Alan, let's get even more specific. You are in the ultrasonic business. Can you kind of define what that is for us? Sure. So take a cue from Brandy Wichery, don't tell them what you do, tell them how you make a difference.
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