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Game Analytics: Tactics, Advice, and Lessons Learned

Naavik Gaming Podcast

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Lessons Learned From Building a Data Team in House

Sometimes larger companies will build tooling around one game and sort of thinking a bit more broadly about how to serve the portfolio as a whole. If you build a data team in house, you must have someone with experience. It's very hard taking a guy that worked in e-commerce and shifting him to games. And then I think the most important thing, and that's also a requirement for us to work with, you need a product guy that knows what he wants like that. You know, it's not rocket science. Many, many even big companies get it wrong.

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