The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 680: The Most Important SaaS Metrics of 2023 with monday.com Co-Founders and SaaStr Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Measure Your Marketing Budget

Jason: How can you reflect efforts you're doing on expanding your current user base, like expanding the number of seats of each customer? Is it is kept serving these efforts? Or should you use different ones? I'm actually curious of Monday as a case study, if it has a distinct customer marketing budget. This is something I talk about with every marketer. We've got to find a way in the middle where marketers have some leeway to spend a budget as best they can,. That's the tension with metrics. You have to measure it, but you also have to trust your team to say, hey, your marketing budget this year is 1 million, 5 million, 15 million,

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