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The CEO and Founder of Sweet Loren's, Loren Castle, is on a mission to enhance the lives of as many people as possible with her delicious "better-for-you" baked goods. As the #1 natural cookie dough brand in the US, Sweet Loren's is taking indulgence to a whole new level.
Having endured a life-altering battle with cancer at just 22, Loren pleaded with the universe that if she not only survived, but thrived after, she would turn her struggle into her greatest strength. Loren realized that the only way she could beat cancer was by staying positive, so she devoted all of her energy to becoming healthy and baking delicious treats. Sweet Loren’s was born from Loren's passion to create a gluten-free, vegan cookie that was equally delicious. Loren quickly realized that this was no longer about her, but creating a brand that would impact millions of people’s lives for the better. Deeply fueled by her mission, Loren makes sure to live her life with no regrets and only expect greatness.
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Guest Website:
sweetlorens.com
Social Media:
@sweetlorens
@lorenbcastle
Big Ideas:
Focusing on positive thinking when going through a dark time
Turning your passion into a company
Realizing that you are meant to be an entrepreneur
Finding the confidence to follow your dreams and transforming your biggest struggle into your greatest strength
Finding what drives you to keep going in your business
Overcoming challenges with confidence
Taking the next baby step and taking the time to learn about your consumer
The patience and focus required to create a market-ready product
Being able to persevere for 10 years in a business
Maintaining a healthy mindset and living life with no regrets
Staying loyal to your customers and the brand’s mission
Expecting greatness and attracting the right team
