"The only way you can beat that person at their thing is if they start screwing it up, which is very common," he says. "You want to rethink all of the assumptions that this person who is currently leading has made and then quite often there's a new paradigm or a new philosophy [that] enables you to make a product that's superior" He adds: "To innovate it takes an extreme amount of attention, energy, time and focus."

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