The Evolution of Esports and 100 Thieves

This chapter analyzes the transformative journey of esports, focusing on the early days of Fortnite and the impact of its substantial prize pool on the gaming community. The discussion highlights the transition of 100 Thieves from a competitive organization to a media-centric entity, addressing the challenges of profitability and community engagement. Additionally, it reflects on the contrasting dynamics between major game publishers and indie developers while emphasizing the essential role of authenticity in creator partnerships.