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13min chapter
$100M Offers Audiobook Part 3 | Ep 581
The Game with Alex Hormozi
Increasing Perceived Value
This chapter explores the concept of perceived value and how to increase it by manipulating the four primary drivers of value. It emphasizes the importance of focusing on the bottom part of the value equation and reducing perceived time delay and effort and sacrifice. The chapter also discusses the concept of dream outcome as a value driver and the role of status in influencing the value prospects place on offers.
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