2min chapter

Switched on Pop cover image

The L.A. guitar shop that reinvented indie folk

Switched on Pop

CHAPTER

Ruben's Guitar Shop

Ruben had a leg up. He was married into the indie music business, which helps to initially get the word out. Aaron Dessner bought one of Ruben's first guitar experiments and it ended up on the national album High Violet in May 2010.

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