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Reducing customer churn - Andrew Michael on The Product Experience

The Product Experience

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Is There Ever a Time When Churn Is Good?

Is there an anti pattern or is there a time when churn is good? Yeah. I think depends on like the environment that you're in and the customers that you serve, there is a certain acceptable level of churn. So we've been talking all this time about churn as if it's a bad thing and generally it is. But is there ever a time when it's not?

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