6min chapter

Fintech Brainfood cover image

Mercury CEO Why Fintech is more complex than software businesses

Fintech Brainfood

CHAPTER

Effective Go-to-Market Strategy in Fintech

The chapter emphasizes the success of word-of-mouth and organic distribution in building a strong customer base for a fintech company like Mercury. It highlights the importance of establishing trust with founders in the fintech industry through genuine support and connections.

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