S2 E64 - 5 Marketing Trends To Improve Brand Engagement | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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What Is Inauthentic Content?
I think the hurdle is figuring out what authenticity means and obviously that's not a universal concept. Every person is going to have a value that they hold that maybe isn't universally true. What's authentic for one brand may be completely inauthentic for another. It's more than just making false claims or being counterfeit, it's about moving away from overhipping features and benefits.
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